Program I	Connecting the Dots - A real world perspective from the trenches of digital color printing industry
Program II	Establishment Selling to the Marketing Officer - Applying the latest marketing technologies to big-ticket sales
Program III	Is Green the New Black for the Printing Industry?
Program IV	Sore Feet on the Street - A reporter's notebook from Düsseldorf and DRUPA
Program V	Conscious Leadership - An inspiring message of timeless leadership principles that will inspire success in both business and in life

Program I
Connecting the Dots - A real world perspective from the trenches of digital color printing industry.

Presented by Greg Goldman, Founder/President GMG Consulting - sponsored by KODAK

Join Greg Goldman as he leads this insightful discussion on how to be successful with digital color from a business, operational, and manufacturing perspective. This informative and interactive session will help commercial and digital printers, marketing service providers or anyone trying to understand where they fit in the marketing communications food chain.

You will get a fresh perspective on what to expect when implementing digital color beyond the installation of the press itself as this session will not be just another discussion of digital print engines or the opportunity that digital color print has to offer. Instead, the session will focus on what is important and how to be successful with digital color from a business, operations and manufacturing perspective, including:

Digital Color Business Models
Digital print business models & key operational metrics

• Print on-demand, Web2Print, variable data printing, cross-media marketing campaigns, fulfillment, distributed print partnerships - what capabilities does you business offer and what is valuable to your customers?


• Examples of solutions implemented by print providers
• How to implement the web into your business?
• Digital storefronts
• Content management
• Document management
• Distributed POD
• Hybrid solutions


• What are some benchmarks in monthly revenue, impression counts and costs necessary to be successful in digital color?
• What should you expect in the first 6-12 months of operation? 12-24 months?
• Do you keep traditional and digital operations separate? Have a separate sales force?
• What are the key personnel and skill sets required within a digital print operation?

Program II
Establishment Selling to the Marketing Officer - Solving the mystery of how to apply the latest marketing technologies to big-ticket sales.

Presented by Paul Winters, Winters Group & Associates

Today's business selling environment is more challenging than ever, yet marketing technologies for the print, mail and fulfillment represent some of the highest success potentials and profit opportunities in the history of our industry. Many examples of unusual success stories and big-ticket sales victories abound. However there still seems to be a mystery when it comes to applying these marketing technologies for the big-ticket or systems sale. This discussion will cover:

• The CMO's conundrum
• Marketing technologies- our fantastic remedy
• Selling to the CMO as "a trusted advisor"
• Shortening the selling cycle in big-ticket systems sales discussions
• Real-world examples of successful sales calls
• Creating the brand to get you there
• The rainmaker and the strike team philosophy
• Ideas on compensation and new hire strategies

Presentations by Michael Makin, President/CEO of PIA/GATF; Janet Green, President and CEO of Greens Printing; and Jim Duffy, President of Alonzo Printing, the Greener Printer

Is Green the new Black for the printing industry?

Michael Makin will present information on the Sustainable Green Printing Partnership, a non-profit registration organization devoted to the promotion of sustainable business practices in the print and graphic communications industry. And, as the beta site for the SGP, Greens Printing president, Janet Green will discuss its impact on her business. Jim Duffy will follow and share the Alonzo Printing story. Alonzo was "green" way before "Green" was "in"! Jim will present Alonzo's vision and their mission to achieve a "Negative Carbon Footprint".

Program IV
Sore Feet on the Street - A reporter's notebook from Düsseldorf and DRUPA.

Presented by Brian Lawler, Ass't Professor of Graphic Communication at Cal Poly, San Luis Obispo

Brian Lawler will report on his recent visit to the quadrennial DRUPA show. He'll describe the exciting new technologies on display, and he will play the DRUPA song (or maybe not). He'll explain the affect these new technologies will have on the printing industry, and what you should do to prepare for them. He'll also come armed with samples of new ink-jet newspapers and three-dimensional printing.

All of this he will present on his new iPhone, while simultaneously snapping digital photos, texting, and listening to bluegrass music!

It's sure to be a great presentation, and you'll enjoy Brian's style of observation, analysis and prognostication (or maybe not).

Program V
Conscious Leadership - An inspiring message of timeless leadership principles that will inspire success in both business and in life.

Presented by Mark Hoog, founder and Executive Director of the Children's Leadership Institute. - sponsored by Hewlett Packard

The message in this program inspires people from all walks of life and from all backgrounds to live life without limit. With simple stores, powerfully told, Mark Hoog, nationally recognized speaker, a captain with United Airlines, best selling author and Executive Director of the Children's Leadership Institute, will make you laugh, make you cry and, most importantly will make you think about "the ripple' that only you can make in the world around you. Touching on timeless leadership principles such as individual gifts and talents, passion, persistence, perseverance, commitment, leadership and contribution, Conscious Leadership will offer insight on more than just having a successful business - but on living a successful life.